SEO 2019: What should you be doing?

Keystone CopySEO

SEO 2019

It comes to something when Brian Dean (aka Backlinko) relegates links to almost an afterthought of his review of what will be needed for SEO in 2019. Don’t get me wrong. He’s at pains to stress that ‘Google recently came out and said that content and links are [still] their #1 and #2 ranking factors’. But he’s also aching to … Read More

Why your bounce rate and time on page data from Google Analytics is pants

Keystone CopySEO

google pants

  Let’s start with showing some love: I really appreciate all that Google Analytics offers for free. I love using it – and you are pretty much lost without some kind of Analytics to guide you through the minotaur’s labyrinth that is your website.   And now let’s be a hater: The way Google Analytics calculates bounce rate and time … Read More

Email outreach and the best SEO guide ever

Keystone CopyCopywriting, SEO

outreach email on pc

  Here are some quick thoughts on email outreach best practice courtesy of my new buddies over at Mangools.   First the back story… This is a real-life example of just how effective email outreach can be when it’s carried out with wit, intelligence and careful research and targeting.   A while back I published the last blog post from … Read More

PPC keywords – does the long tail still wag Google Ad’s dog?

Keystone CopyUncategorized

  Long tail keywords are often hailed as the understated heroes of search: they are cast as the SEO’s saviour and the PPC specialist’s best friend. Hmmm: not convinced.   Here’s how the story goes. In terms of SEO… Long tail keywords are said to be where competition is less fierce – and so offer low hanging fruit ready for … Read More

The forgotten art of using search operators for SEO

Keystone CopySEO

The forgotten art of using search operators for SEO   Hardly a day goes by without a brand-new tool for SEO being released. Don’t get me wrong this is no Luddite intervention harking back to the ‘good old days’. (You know when a heavy dose of keyword stuffing and a few directory listings did the trick). Things have certainly changed… … Read More

Essential SEO tools and the best SEO guides

Keystone CopySEO, Uncategorized

  With so many SEO tools and SEO guides around it’s hard to know where to begin. But I’m about to show you. And many are free.   But, first, let me get all melancholy. With a tear in my eye, here’s the last of the Fast Track SEO Course series posts. There’s been about 30 posts in total – … Read More

The SEO dream team: SEO influencers you should be following

Keystone CopySEO

seo dream team

  Ever wondered just who could help keep you up to date with all things SEO? You’ll find them right here: the SEO dream team.   But first you’ll have to excuse us for a mo because we have a little victory dance to do.   If you’ve been following all the Fast Track SEO Course posts it’s time to … Read More

Local SEO: how to optimise your site for local search

Keystone CopySEO

Local SEO

  In the last post you learnt that local SEO and traditional SEO may be related but the family resemblance isn’t all that strong. (Grab a refresher here if you need it!) So, let’s get your site optimised for local search.   What are the ranking factors for local SEO?   Local SEO may be new turf but we love … Read More

Local SEO: An Introduction

Keystone CopySEO

Local SEO

If you’ve been following this Fast Track SEO Course from the beginning you should pat yourself on the back. Congratulations: you’ve done it. You’ve got SEO under your belt… …But now there’s just the buckle and braces to get you locked in.   We still need to introduce you to something of a game changer: local SEO and the rise … Read More

11 SEO link building tactics you don’t need a marketing agency for

Keystone CopySEO

links for seo

  In this post I’m going to gift you 11 link building and link earning tactics that will radically boost your online presence. And the beauty is that I’ve just picked the ones that are really easy to do. You don’t need to hire a marketing agency to do these. You just need to get on and do them.   … Read More

The link building spectrum: from link building to link earning

Keystone CopySEO

link building spectrum

In the last post we wheeled out that Matt Cutts quote about links. The former Head of Web Spam at Google told us that: “The objective is not to ‘make your links appear natural’, the objective is that your links are natural.”   What lies behind all this talk about ‘natural’ and ‘unnatural’ links is a strong preference that Google … Read More