101 sales email copywriting challenges – and how to overcome them Sales email copywriting is never easy. Sheesh, just landing in an inbox and getting an open can be a problem. Next, you need to convince the prospect that this is a one-to-one sales email, rather than a load-in-a-list-and-fire-it-out mass mailer. And, finally, you need to grab their … Read More
This cold sales email copywriting is red hot
This cold sales email copywriting is red hot I’ve rustled up from the SoPro vaults a couple of cold sales emails that contain truly ass-kicking and lead generating copywriting. Each has a lead gen rate in double figures The last I looked at had a hit rate of one in five – and you can see for yourself just … Read More
B2B prospecting – why chaser emails run tings
B2B prospecting – why chaser emails run tings Look away if you don’t want to know the results… If you’re not following up on your introductory mails to B2B prospects then your lead generation potential has been halved. That’s a lot of perfectly good cake sliced and dropped to the floor. And you can’t have dropped cake and eat … Read More