Can Keyword Hero save our [not provided] organic search keyword data? SEO specialists have run blind since 2011. That was when Google pulled the plug on organic search keyword data from Google Analytics. Its spurious reasons for doing so rang hollow – but most SEOs assumed that there were five main reasons behind the move: $ $ $ … Read More
101 sales email copywriting challenges – and how to overcome them
101 sales email copywriting challenges – and how to overcome them Sales email copywriting is never easy. Sheesh, just landing in an inbox and getting an open can be a problem. Next, you need to convince the prospect that this is a one-to-one sales email, rather than a load-in-a-list-and-fire-it-out mass mailer. And, finally, you need to grab their … Read More
This cold sales email copywriting is red hot
This cold sales email copywriting is red hot I’ve rustled up from the SoPro vaults a couple of cold sales emails that contain truly ass-kicking and lead generating copywriting. Each has a lead gen rate in double figures The last I looked at had a hit rate of one in five – and you can see for yourself just … Read More
B2B prospecting – why chaser emails run tings
B2B prospecting – why chaser emails run tings Look away if you don’t want to know the results… If you’re not following up on your introductory mails to B2B prospects then your lead generation potential has been halved. That’s a lot of perfectly good cake sliced and dropped to the floor. And you can’t have dropped cake and eat … Read More
Coming soon to a SERP near you: Google brings bidding to Local Services Ads
Coming soon to a SERP near you: Google brings bidding to Local Services Ads Google announced in September 2020 that it will open up Local Services Ads (LSAs) to auction-based bidding. Right now its focus is on the US market and a limited subset of advertisers – but it’s expected that these innovations will fairly quickly wing their way … Read More
Please Google, can I have my search terms back?
Please Google, can I have my search terms back? So, the search terms report within Google Ads will now be showing only search terms that reach a higher volume. Why is Google doing this? Will it affect your Google Ads campaigns? And is there anything you can do (apart from bad mouthing Google on social media along with the … Read More
What does a sales prospecting email with a lead rate of 20% look like?
What does a B2B prospecting email with a lead rate of 20% look like? You always aim high when writing copy for sales prospecting. I’ve been working with the expert team at SoPro and, to be honest, they help you reach that much higher. To be 100% honest, though, some of the results we achieve surprise us. And just … Read More
B2B sales prospecting: email copywriting made easy
B2B sales prospecting: email copywriting made easy For some reason, everything salespeople know about successful prospecting and relationship building seems to go out the window when they sit down to write an introductory email. Don’t ask me why: it just happens. Instead of writing a short, snappy introduction that will generate leads and enquiries they reach for the latest marketing … Read More
2020 Google Ads: Average Position and Phrase Match are dead and buried
2020 Google Ads: Average Position and Phrase Match are dead and buried Late last year Google Ads gave the kiss of death to two metrics long relied upon by advertisers. Namely, average position and phrase match. What does this mean for your search advertising strategy and what the hell was Google thinking? Here’s the low-down on Google’s latest … Read More
Why Churchill’s war on verbosity is the type of government cut we need today
Winston Churchill led Britain through World War II, but he also fought a much longer war on another front. While the Battle of Britain raged over the English skies, Churchill took aim at his staff’s preference for long-windedness over instant clarity. And the salvos he fired still hit the mark today. In the age of screen reading the scan … Read More
SEO 2019: What should you be doing?
It comes to something when Brian Dean (aka Backlinko) relegates links to almost an afterthought of his review of what will be needed for SEO in 2019. Don’t get me wrong. He’s at pains to stress that ‘Google recently came out and said that content and links are [still] their #1 and #2 ranking factors’. But he’s also aching to … Read More
Why your bounce rate and time on page data from Google Analytics is pants
Let’s start with showing some love: I really appreciate all that Google Analytics offers for free. I love using it – and you are pretty much lost without some kind of Analytics to guide you through the minotaur’s labyrinth that is your website. And now let’s be a hater: The way Google Analytics calculates bounce rate and time … Read More