Can Keyword Hero save our [not provided] organic search keyword data?

Keystone CopySEO

Keyword Hero logo

Can Keyword Hero save our [not provided] organic search keyword data?   SEO specialists have run blind since 2011. That was when Google pulled the plug on organic search keyword data from Google Analytics.   Its spurious reasons for doing so rang hollow – but most SEOs assumed that there were five main reasons behind the move: $ $ $ … Read More

101 sales email copywriting challenges – and how to overcome them

Keystone CopyCopywriting, Prospecting, Prospecting by email

101 sales email copywriting challenges – and how to overcome them   Sales email copywriting is never easy. Sheesh, just landing in an inbox and getting an open can be a problem.   Next, you need to convince the prospect that this is a one-to-one sales email, rather than a load-in-a-list-and-fire-it-out mass mailer. And, finally, you need to grab their … Read More

This cold sales email copywriting is red hot

Keystone CopyProspecting, Prospecting by email

b2b lead generation

This cold sales email copywriting is red hot   I’ve rustled up from the SoPro vaults a couple of cold sales emails that contain truly ass-kicking and lead generating copywriting. Each has a lead gen rate in double figures The last I looked at had a hit rate of one in five – and you can see for yourself just … Read More

Coming soon to a SERP near you: Google brings bidding to Local Services Ads

Keystone CopyPPC

localsearch ads on mobile

Coming soon to a SERP near you: Google brings bidding to Local Services Ads   Google announced in September 2020 that it will open up Local Services Ads (LSAs) to auction-based bidding. Right now its focus is on the US market and a limited subset of advertisers – but it’s expected that these innovations will fairly quickly wing their way … Read More

Please Google, can I have my search terms back?

Keystone CopyPPC

Google-Search-Term-Report

Please Google, can I have my search terms back?   So, the search terms report within Google Ads will now be showing only search terms that reach a higher volume. Why is Google doing this? Will it affect your Google Ads campaigns? And is there anything you can do (apart from bad mouthing Google on social media along with the … Read More

B2B sales prospecting: email copywriting made easy

Keystone CopyCopywriting, Prospecting, Prospecting by email

prospecting

B2B sales prospecting: email copywriting made easy For some reason, everything salespeople know about successful prospecting and relationship building seems to go out the window when they sit down to write an introductory email. Don’t ask me why: it just happens. Instead of writing a short, snappy introduction that will generate leads and enquiries they reach for the latest marketing … Read More

2020 Google Ads: Average Position and Phrase Match are dead and buried

Keystone CopyPPC

Google Ads

2020 Google Ads: Average Position and Phrase Match are dead and buried   Late last year Google Ads gave the kiss of death to two metrics long relied upon by advertisers. Namely, average position and phrase match.   What does this mean for your search advertising strategy and what the hell was Google thinking? Here’s the low-down on Google’s latest … Read More

SEO 2019: What should you be doing?

Keystone CopySEO

SEO 2019

It comes to something when Brian Dean (aka Backlinko) relegates links to almost an afterthought of his review of what will be needed for SEO in 2019. Don’t get me wrong. He’s at pains to stress that ‘Google recently came out and said that content and links are [still] their #1 and #2 ranking factors’. But he’s also aching to … Read More

Why your bounce rate and time on page data from Google Analytics is pants

Keystone CopySEO

google pants

  Let’s start with showing some love: I really appreciate all that Google Analytics offers for free. I love using it – and you are pretty much lost without some kind of Analytics to guide you through the minotaur’s labyrinth that is your website.   And now let’s be a hater: The way Google Analytics calculates bounce rate and time … Read More