PPC keywords – does the long tail still wag Google Ad’s dog?

Keystone CopyUncategorized

  Long tail keywords are often hailed as the understated heroes of search: they are cast as the SEO’s saviour and the PPC specialist’s best friend. Hmmm: not convinced.   Here’s how the story goes. In terms of SEO… Long tail keywords are said to be where competition is less fierce – and so offer low hanging fruit ready for … Read More

Essential SEO tools and the best SEO guides

Keystone CopySEO, Uncategorized

  With so many SEO tools and SEO guides around it’s hard to know where to begin. But I’m about to show you. And many are free.   But, first, let me get all melancholy. With a tear in my eye, here’s the last of the Fast Track SEO Course series posts. There’s been about 30 posts in total – … Read More

How has SEO changed?

Keystone CopyUncategorized

how has seo changed

  How has SEO changed?   In this series of posts offering a Fast track SEO course we have covered a lot of ground. But unfortunately the ground is moving under our feet.   In the last two posts we discussed how the SERPs and the ranking factor algorithm continually changes. Before we show you how you can stay on … Read More

Fast track SEO course

Keystone CopySEO, Uncategorized

  Fast track SEO course In a series of posts I offer an accessible introduction to SEO for anyone who has stared at Google’s results pages and wondered why they aren’t there. The simple answer is: you should be. And I’m about to show you how you could be.   These posts are adapted from a complete Fast track SEO … Read More

Brighton Rocks: Tech hub central

Keystone CopyUncategorized

brighton bandstand in a digital style

Part of a series of posts on why Brighton is a great place to live, work and be. London’s claim to be the nation’s favourite tech hub is under fire from cities all over the nation, and leading the charge is our very own Brighton and Hove. In fact 74% of all digital firms are now based beyond the capital, … Read More

Has your business been hit by a Google penalty?

Keystone CopyUncategorized

google penalty

Google has gone from being seen as everyone’s favourite uncle to being thought of as some draconian headmaster from a Victorian school. This is thanks, largely, to one thing: penalties. As such it holds the record for being the first, and only, own goal scorer from a penalty. When Google placed web spam as the responsibility of all sites receiving … Read More

Brighton rocks: Start-up central

Keystone CopyUncategorized

brighton fuse

Part of a series of posts on why Brighton is a great place to live, work and be. Brighton is exciting. It is creative. It is constantly evolving. Best of all there is a fantastic tech scene, promoted and promulgated by Wired Sussex, and a wealth of new companies looking for copywriters, SEO experts and digital marketing gurus. It’s my … Read More