This cold sales email copywriting is red hot

Keystone CopyProspecting, Prospecting by email

b2b lead generation

This cold sales email copywriting is red hot   I’ve rustled up from the SoPro vaults a couple of cold sales emails that contain truly ass-kicking and lead generating copywriting. Each has a lead gen rate in double figures The last I looked at had a hit rate of one in five – and you can see for yourself just … Read More

B2B sales prospecting: email copywriting made easy

Keystone CopyCopywriting, Prospecting, Prospecting by email

prospecting

B2B sales prospecting: email copywriting made easy For some reason, everything salespeople know about successful prospecting and relationship building seems to go out the window when they sit down to write an introductory email. Don’t ask me why: it just happens. Instead of writing a short, snappy introduction that will generate leads and enquiries they reach for the latest marketing … Read More