B2B sales prospecting: email copywriting made easy

Keystone CopyCopywriting, Prospecting, Prospecting by email

prospecting

B2B sales prospecting: email copywriting made easy For some reason, everything salespeople know about successful prospecting and relationship building seems to go out the window when they sit down to write an introductory email. Don’t ask me why: it just happens. Instead of writing a short, snappy introduction that will generate leads and enquiries they reach for the latest marketing … Read More