On-page SEO: How to deal with duplicate content

Keystone CopySEO

SEO & Duplicate Content

  Duplicate content may not be what you think it is. But it is a big problem.   In these excerpts from my Fast Track SEO Course we’ve skipped a lot of essential on-page SEO guides to get to this issue. (But don’t worry the complete course is available for just £4.99 from Amazon).   The reason we’re in such … Read More

On-page SEO: Understanding Meta Titles and Meta Descriptions

Keystone CopySEO

Meta titles and meta descriptions

  Your fast track SEO course continues apace. In the last post we looked at choosing keywords to target. And now it’s time to make them work for you. One of the most important ways you can do this is through your meta titles and meta descriptions.   What are meta titles and, more importantly, how do you write ones … Read More

Understanding Keyword Research and the Long Tail

Keystone CopySEO

Keyword research

  So far in these samples from my Fast Track SEO Course we have looked at how search engines work – we’re now about to turn to how you can make them work for you. You can catch up on any posts you missed here – but, if you’re late to the party, you’ll have to excuse us. We’re going to … Read More

Understanding search engine results pages (SERPs)

Keystone CopySEO


Understanding search engine results pages (SERPs)   So, we’ve seen how Google works. And we’ve looked at how it ranks different pages. It’s now time to turn our attention to the holy grail of all SEOs: the sacrosanct SERP, or search engine results page.   Here’s a typical SERP:     We’ve all seen it but let’s take a look … Read More

Google’s Ranking Factors

Keystone CopySEO

google ranking factors

Google’s ranking factors   In the last few posts I’ve been looking at what SEO is and how search engines work. You’ll be glad to hear that we are now starting to turn our attention to how you can make search engines work for you. Yep, it’s called SEO.   But don’t confuse SEO with Fight Club. The first rule … Read More

What does Google want?

Keystone CopySEO

What does Google want?   Freud famously commented, over a hundred years ago, that: “the great question that has never been answered, and which I have not yet been able to answer, despite my thirty years of research into the feminine soul, is ‘What does a woman want?” Today the great question is different. Millions of pounds, dollars and yen … Read More

How do search engines work?

Keystone CopySEO

keyword research represented by google logo and magnifying glass

How do search engines work?   Search engines are incredibly complex yet what they do is surprisingly simple. They crawl the internet to find new or updated sites and pages (so that they can establish what’s out there). They build an index that categorises each and every page (so that they can easily find them for you when you search). … Read More

The Big G and the importance of online search

Keystone CopySEO

Online search

  The importance of online search How many times have you reached for your mobile and tapped its browser – or uttered “OK Google” – to search for… What’s on at the cinema tonight? The opening hours of a restaurant? The latest football scores? Or to settle an argument over whether Chewbacca is male or female? (In case you’re wondering … Read More

Fast track SEO course

Keystone CopySEO, Uncategorized

  Fast track SEO course In a series of posts I offer an accessible introduction to SEO for anyone who has stared at Google’s results pages and wondered why they aren’t there. The simple answer is: you should be. And I’m about to show you how you could be.   These posts are adapted from a complete Fast track SEO … Read More

What is SEO?

Keystone CopySEO

  What is SEO? The biggest SEO secret out there is this: it’s not all that hard. There are hundreds of simple changes you can make to your site and ways to build links to it that could almmost be part of your daily routine. And, in fact, they should.   But to many business and website owners, and to … Read More

Is this the most useful SEO resource ever?

Keystone CopyCopywriting, SEO

moz seo

SEO can be a difficult kettle of fish for businesses to understand (and sometimes it can open a whole can of worms, but that is another matter, altogether). The response to this is, sometimes, to do nothing. This is, in my view, a big mistake. As I point out when explaining what keyword research is 93% of online experiences begin … Read More