Quick SEO tip #1: What is an H1 Tag (and why should you care?) Ever wondered what an H1 tag is, where it appears and what it does? Ever stayed awake at night worrying how exactly you should use your H1 tags to maximum effect? Panic no more. Here are a series of quick SEO tips that pin … Read More
101 sales email copywriting challenges – and how to overcome them
101 sales email copywriting challenges – and how to overcome them Sales email copywriting is never easy. Sheesh, just landing in an inbox and getting an open can be a problem. Next, you need to convince the prospect that this is a one-to-one sales email, rather than a load-in-a-list-and-fire-it-out mass mailer. And, finally, you need to grab their … Read More
B2B prospecting – why chaser emails run tings
B2B prospecting – why chaser emails run tings Look away if you don’t want to know the results… If you’re not following up on your introductory mails to B2B prospects then your lead generation potential has been halved. That’s a lot of perfectly good cake sliced and dropped to the floor. And you can’t have dropped cake and eat … Read More
What does a sales prospecting email with a lead rate of 20% look like?
What does a B2B prospecting email with a lead rate of 20% look like? You always aim high when writing copy for sales prospecting. I’ve been working with the expert team at SoPro and, to be honest, they help you reach that much higher. To be 100% honest, though, some of the results we achieve surprise us. And just … Read More
B2B sales prospecting: email copywriting made easy
B2B sales prospecting: email copywriting made easy For some reason, everything salespeople know about successful prospecting and relationship building seems to go out the window when they sit down to write an introductory email. Don’t ask me why: it just happens. Instead of writing a short, snappy introduction that will generate leads and enquiries they reach for the latest marketing … Read More
Why Churchill’s war on verbosity is the type of government cut we need today
Winston Churchill led Britain through World War II, but he also fought a much longer war on another front. While the Battle of Britain raged over the English skies, Churchill took aim at his staff’s preference for long-windedness over instant clarity. And the salvos he fired still hit the mark today. In the age of screen reading the scan … Read More
Email outreach and the best SEO guide ever
Here are some quick thoughts on email outreach best practice courtesy of my new buddies over at Mangools. First the back story… This is a real-life example of just how effective email outreach can be when it’s carried out with wit, intelligence and careful research and targeting. A while back I published the last blog post from … Read More
5 ideas for effective business blog posts (that will last you a lifetime)
So you have drummed your desk, studied the indeterminate marks on the wall behind you, made a cup of tea, twisted your phone cord and even called HR about taking part in that staff survey. Why? Because it’s just proving so hard to think of anything to write for your next blog. Here’s a trick for such creative blocks … Read More
Is this the most useful SEO resource ever?
SEO can be a difficult kettle of fish for businesses to understand (and sometimes it can open a whole can of worms, but that is another matter, altogether). The response to this is, sometimes, to do nothing. This is, in my view, a big mistake. As I point out when explaining what keyword research is 93% of online experiences begin … Read More