The importance of online search How many times have you reached for your mobile and tapped its browser – or uttered “OK Google” – to search for… What’s on at the cinema tonight? The opening hours of a restaurant? The latest football scores? Or to settle an argument over whether Chewbacca is male or female? (In case you’re wondering … Read More
Fast track SEO course
Fast track SEO course In a series of posts I offer an accessible introduction to SEO for anyone who has stared at Google’s results pages and wondered why they aren’t there. The simple answer is: you should be. And I’m about to show you how you could be. These posts are adapted from a complete Fast track SEO … Read More
What is SEO?
What is SEO? The biggest SEO secret out there is this: it’s not all that hard. There are hundreds of simple changes you can make to your site and ways to build links to it that could almmost be part of your daily routine. And, in fact, they should. But to many business and website owners, and to … Read More
5 ideas for effective business blog posts (that will last you a lifetime)
So you have drummed your desk, studied the indeterminate marks on the wall behind you, made a cup of tea, twisted your phone cord and even called HR about taking part in that staff survey. Why? Because it’s just proving so hard to think of anything to write for your next blog. Here’s a trick for such creative blocks … Read More
Is this the most useful SEO resource ever?
SEO can be a difficult kettle of fish for businesses to understand (and sometimes it can open a whole can of worms, but that is another matter, altogether). The response to this is, sometimes, to do nothing. This is, in my view, a big mistake. As I point out when explaining what keyword research is 93% of online experiences begin … Read More
Has your business been hit by a Google penalty?
Google has gone from being seen as everyone’s favourite uncle to being thought of as some draconian headmaster from a Victorian school. This is thanks, largely, to one thing: penalties. As such it holds the record for being the first, and only, own goal scorer from a penalty. When Google placed web spam as the responsibility of all sites receiving … Read More