Coming soon to a SERP near you: Google brings bidding to Local Services Ads

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localsearch ads on mobile

Coming soon to a SERP near you: Google brings bidding to Local Services Ads   Google announced in September 2020 that it will open up Local Services Ads (LSAs) to auction-based bidding. Right now its focus is on the US market and a limited subset of advertisers – but it’s expected that these innovations will fairly quickly wing their way … Read More

Please Google, can I have my search terms back?

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Google-Search-Term-Report

Please Google, can I have my search terms back?   So, the search terms report within Google Ads will now be showing only search terms that reach a higher volume. Why is Google doing this? Will it affect your Google Ads campaigns? And is there anything you can do (apart from bad mouthing Google on social media along with the … Read More

2020 Google Ads: Average Position and Phrase Match are dead and buried

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Google Ads

2020 Google Ads: Average Position and Phrase Match are dead and buried   Late last year Google Ads gave the kiss of death to two metrics long relied upon by advertisers. Namely, average position and phrase match.   What does this mean for your search advertising strategy and what the hell was Google thinking? Here’s the low-down on Google’s latest … Read More

Your go-to guide to Google Tag Manager

Keystone CopyAnalytics, PPC

  Quite simply you need Google Tag Manager. GTM makes your life so much easier. It dispenses with the need to go running to your web developer every time you need to add a tag, code snippet or change the way you track your audience. This go-to GTM guide is for those who are wondering what all the fuss is … Read More

Say hello to Google Ads (and wave goodbye to Google AdWords)

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Say hello to Google Ads (and wave goodbye to Google AdWords)   You may have heard that Google is retiring its AdWords brand in the biggest PPC shake-up since 2000 – when it first launched the service into a PPC space that was still very much in its infancy. Need more info? Here you go…     A quick PPC … Read More