Quick SEO tips #5: Speed up your website with a WordPress caching plugin A caching plugin is a real no-brainer. Here I’ll review your best options for a WordPress site, but first I’ll explain why you need a caching plugin and what it will do for your site. Websites have to carry a heavy load. And browsers have … Read More
Quick SEO tips #4: How to convert your images into backlinks
Quick SEO tips #4: How to convert your images into backlinks Most SEO tip posts either overwhelm you with volume (10 billion killer SEO tips etc) or leave you wondering where exactly you can find the hours it would take to execute each tip. This is different. In this series of posts, I adopt a wham, bam, thank … Read More
Quick SEO tips #3: Let them know you are linking to their content (and make valuable SEO partnerships)
Quick SEO tips #3: Let them know you are linking to their content (and make valuable SEO partnerships) Understatement of the year coming up: the web is not short of SEO tips. In fact, you can barely breathe for the deluge of them out there. But the tips in this series are offered in the spirit of less … Read More
Quick SEO tips #2: A 15-minute quick win for helping a new page with internal links
Quick SEO tips #2: A 15-minute quick win for helping a new page with internal links There’s no shortage of SEO tips out there. But it’s easy to be overwhelmed by the quantity and underwhelmed by the quality. I’m not going to throw 300 ways to improve your organic traffic at you. Nor will I suggest things that … Read More
Quick SEO tip #1: What is an H1 tag (and why should you care?)
Quick SEO tip #1: What is an H1 Tag (and why should you care?) Ever wondered what an H1 tag is, where it appears and what it does? Ever stayed awake at night worrying how exactly you should use your H1 tags to maximum effect? Panic no more. Here are a series of quick SEO tips that pin … Read More
Can Keyword Hero save our [not provided] organic search keyword data?
Can Keyword Hero save our [not provided] organic search keyword data? SEO specialists have run blind since 2011. That was when Google pulled the plug on organic search keyword data from Google Analytics. Its spurious reasons for doing so rang hollow – but most SEOs assumed that there were five main reasons behind the move: $ $ $ … Read More
101 sales email copywriting challenges – and how to overcome them
101 sales email copywriting challenges – and how to overcome them Sales email copywriting is never easy. Sheesh, just landing in an inbox and getting an open can be a problem. Next, you need to convince the prospect that this is a one-to-one sales email, rather than a load-in-a-list-and-fire-it-out mass mailer. And, finally, you need to grab their … Read More
This cold sales email copywriting is red hot
This cold sales email copywriting is red hot I’ve rustled up from the SoPro vaults a couple of cold sales emails that contain truly ass-kicking and lead generating copywriting. Each has a lead gen rate in double figures The last I looked at had a hit rate of one in five – and you can see for yourself just … Read More
B2B prospecting – why chaser emails run tings
B2B prospecting – why chaser emails run tings Look away if you don’t want to know the results… If you’re not following up on your introductory mails to B2B prospects then your lead generation potential has been halved. That’s a lot of perfectly good cake sliced and dropped to the floor. And you can’t have dropped cake and eat … Read More
Coming soon to a SERP near you: Google brings bidding to Local Services Ads
Coming soon to a SERP near you: Google brings bidding to Local Services Ads Google announced in September 2020 that it will open up Local Services Ads (LSAs) to auction-based bidding. Right now its focus is on the US market and a limited subset of advertisers – but it’s expected that these innovations will fairly quickly wing their way … Read More
Please Google, can I have my search terms back?
Please Google, can I have my search terms back? So, the search terms report within Google Ads will now be showing only search terms that reach a higher volume. Why is Google doing this? Will it affect your Google Ads campaigns? And is there anything you can do (apart from bad mouthing Google on social media along with the … Read More
What does a sales prospecting email with a lead rate of 20% look like?
What does a B2B prospecting email with a lead rate of 20% look like? You always aim high when writing copy for sales prospecting. I’ve been working with the expert team at SoPro and, to be honest, they help you reach that much higher. To be 100% honest, though, some of the results we achieve surprise us. And just … Read More