Local SEO: how to optimise your site for local search

Keystone CopySEO

Local SEO

  In the last post you learnt that local SEO and traditional SEO may be related but the family resemblance isn’t all that strong. (Grab a refresher here if you need it!) So, let’s get your site optimised for local search.   What are the ranking factors for local SEO?   Local SEO may be new turf but we love … Read More

Local SEO: An Introduction

Keystone CopySEO

Local SEO

If you’ve been following this Fast Track SEO Course from the beginning you should pat yourself on the back. Congratulations: you’ve done it. You’ve got SEO under your belt… …But now there’s just the buckle and braces to get you locked in.   We still need to introduce you to something of a game changer: local SEO and the rise … Read More

11 SEO link building tactics you don’t need a marketing agency for

Keystone CopySEO

links for seo

  In this post I’m going to gift you 11 link building and link earning tactics that will radically boost your online presence. And the beauty is that I’ve just picked the ones that are really easy to do. You don’t need to hire a marketing agency to do these. You just need to get on and do them.   … Read More

The link building spectrum: from link building to link earning

Keystone CopySEO

link building spectrum

In the last post we wheeled out that Matt Cutts quote about links. The former Head of Web Spam at Google told us that: “The objective is not to ‘make your links appear natural’, the objective is that your links are natural.”   What lies behind all this talk about ‘natural’ and ‘unnatural’ links is a strong preference that Google … Read More

The ranking factors of backlinks for SEO

Keystone CopySEO

google logo

In the last post from this Fast Track SEO Course we looked at how trust, authority and a heavy-handed sprinkling of topicality (or relevance) can make for a potent link from one site to yours. But Google uses many other shades than these on its ‘ranking links’ palette. Picture the Big G, if you will, in a fetching smock standing … Read More

Why links matter for SEO – and why not all links are equal

Keystone CopySEO

links for seo

In the last post of this series we revealed just how important backlinks are to your SEO. If you want to be wowed click back and find out. (It amazes us every time we look.)   But here’s the thing.   Links are important for SEO. But not all links are equal.   We’re going to start by looking at … Read More

Links – the lynch-pin of successful off-page SEO

Keystone CopySEO

links for seo

  So far in this Fast Track SEO Course post series you have come across three main types of links.   Internal links These are links that you make between one page and another on your site. External links These are links that you place on your webpages that link to pages on other websites. Backlinks These are links that … Read More

Social media and SEO: charting the correlations

Keystone CopySEO

socialo media and seo correlations

  In this post from our Fast Track SEO Course series we are going to look at the influence of social signals on your Google ranking.  If you wouldn’t mind placing this hard hat on and donning this full body armour. There: that’s better. You are entering a combat arena.   Social media and SEO: charting the correlations  The relationship … Read More

The importance of off-page optimisation for SEO

Keystone CopySEO

Off-page SEO

  Hey SEO wizard! You now know how to build and structure your website to get maximum SEO benefit from it. And that is really saying something. But now it’s time to look at off-page optimisation.   The importance of off-page optimisation for SEO   Whilst we don’t want to pull the plug on your now-I-really-get-on-page-optimisation party, it is worthwhile … Read More

Your On-page SEO checklist

Keystone CopySEO

On-page SEO Checklist

  It’s time for an unplanned post. Because the posts here do not cover half of what is in the complete Fast Track SEO Course it may be useful to post a checklist that includes some of the things missed out. So, before you hit publish on your website, here is your on-page SEO checklist.   All the previous posts … Read More