Social media and SEO: charting the correlations

Keystone CopySEO

socialo media and seo correlations

  In this post from our Fast Track SEO Course series we are going to look at the influence of social signals on your Google ranking.  If you wouldn’t mind placing this hard hat on and donning this full body armour. There: that’s better. You are entering a combat arena.   Social media and SEO: charting the correlations  The relationship … Read More

The importance of off-page optimisation for SEO

Keystone CopySEO

Off-page SEO

  Hey SEO wizard! You now know how to build and structure your website to get maximum SEO benefit from it. And that is really saying something. But now it’s time to look at off-page optimisation.   The importance of off-page optimisation for SEO   Whilst we don’t want to pull the plug on your now-I-really-get-on-page-optimisation party, it is worthwhile … Read More

Your On-page SEO checklist

Keystone CopySEO

On-page SEO Checklist

  It’s time for an unplanned post. Because the posts here do not cover half of what is in the complete Fast Track SEO Course it may be useful to post a checklist that includes some of the things missed out. So, before you hit publish on your website, here is your on-page SEO checklist.   All the previous posts … Read More

On-page SEO: Is your page speed slowing your site down?

Keystone CopySEO

Google, Page Speed & SEO

If you’ve been following this fast track SEO course you should feel pretty good: you are almost up to speed. You’ve researched your content and keywords. You’re using schema markup. You’ve made sure your social shares will be optimised. And you’ve optimised your site structure to the hilt. Nothing can stop your bid for serach engine domination. Except for that … Read More

On-page SEO: Site structure, content hubs and internal links

Keystone CopySEO

site-structure-and-seo

In this post we’re going to tackle how the way you structure your site can affect your SEO. If you’re late joining us you can play catch up here – where a list of all the posts in this fast track SEO course series can be found. Better still you can access the much more comprehensive course itself over at … Read More

On-page SEO and Schema Markup

Keystone CopySEO

Schema and structured data for SEO

In the last post we saw how Google is getting smarter by the day. So, if search engines have never been smarter, does that mean it’s okay for your website to be a bit dumber? Unfortunately, not. In fact, it has never been more important for your website to actually be smarter and better structured than ever. Drat! Don’t worry … Read More

On-page SEO and Google’s Knowledge Graph

Keystone CopySEO

Knowledge Graph

  In the latest post taken from my fast track SEO course – available here – we’re going to look at the Knowledge Graph. Nothing else reveals just how sophisticated Google has become as its Knowledge Graph project. In fact, if truth be told, it’s a bit spooky.       On-page SEO and Google’s Knowledge Graph   Google’s mission … Read More

On-page SEO: How to deal with duplicate content

Keystone CopySEO

SEO & Duplicate Content

  Duplicate content may not be what you think it is. But it is a big problem.   In these excerpts from my Fast Track SEO Course we’ve skipped a lot of essential on-page SEO guides to get to this issue. (But don’t worry the complete course is available for just £4.99 from Amazon).   The reason we’re in such … Read More

On-page SEO: Understanding Meta Titles and Meta Descriptions

Keystone CopySEO

Meta titles and meta descriptions

  Your fast track SEO course continues apace. In the last post we looked at choosing keywords to target. And now it’s time to make them work for you. One of the most important ways you can do this is through your meta titles and meta descriptions.   What are meta titles and, more importantly, how do you write ones … Read More

Understanding Keyword Research and the Long Tail

Keystone CopySEO

Keyword research

  So far in these samples from my Fast Track SEO Course we have looked at how search engines work – we’re now about to turn to how you can make them work for you. You can catch up on any posts you missed here – but, if you’re late to the party, you’ll have to excuse us. We’re going to … Read More

Understanding search engine results pages (SERPs)

Keystone CopySEO

serp

Understanding search engine results pages (SERPs)   So, we’ve seen how Google works. And we’ve looked at how it ranks different pages. It’s now time to turn our attention to the holy grail of all SEOs: the sacrosanct SERP, or search engine results page.   Here’s a typical SERP:     We’ve all seen it but let’s take a look … Read More